
The International Rugby Board is taking their sport to a whole new place — literally.
An
article posted on IRB.com tells readers that the Board’s “Get Into Rugby” campaign has found a very strong foothold among youth in Africa.
Jean-Luc Barthes, the IRB’s Regional Development Manager for Africa, told reporters that the goal of the program is two fold; first, to introduce Rugby to people and parts of the world who have never played before, and second, to support the building of infrastructures, so that areas can build a system for games, teams, and leagues.
“We want people to try and play rugby everywhere,” Barthes told IRB reporters, “so we began Get Into Rugby as a pilot project last year but now it will become our main project for 2014 because the number of schools involved and countries registering is just going up and up. It has already proved to be a huge success.”
Barthes went on to say that the program has registered 18 different countries, with that number expected to reach as many as 25 by 2014.
The article also states that the IRB will spend just shy of 2 million pounds (roughly $3.2 million) throughout Africa, with a funding cycle through 2016 that will allow nearly 8 million pounds (nearly $13 million) in the region over the next three years. This spending, the author writes, represents a nine percent increase from the previous four year cycle.
One of the programs most successful aspects has been its focus on developing and expanding participation in womens’ and girls’ rugby.
“Get Into Rugby is for both boys and girls,” Barthes told reporters, “although we have implemented specific programs for girls. At Under 11, Under 12 level they can play with the boys but from about 12 years old they need their own section so we are implementing special programs to fill that gap.”
According to the article, participating countries in the Get Into Rugby program thus far include Ivory Coast, Namibia, Senegal, Tunisia, Madagascar, Zimbabwe and Zambia.
With this surge of success, the IRB and Get Into Rugby have proven that they’re here to stay.